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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. We all strive to keep our cause, our mission, afloat and thriving.

gMail 101
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New Google and Yahoo Standards for Email

M+R

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam.

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What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. But you know who else doesn’t read emails in the spam folder? Messages that end up in spam? That part is still true. Left unread.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete. Curated content relevant to your mission.

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13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your marketing materials are all business, with no stories that connect people to your cause. You use a Gmail or Yahoo email account (or something similar). A blank email subject line can look like spam. Invest in yourself, your career and your cause. People give to people. Otherwise, you look a little “fly-by-night.”.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. While it may sound like the logical thing to do, it will cause issues with search engines.