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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246
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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Turns out, our friends at Gmail and Yahoo have switched up the game.

gMail 101
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Lame spam of the day: self-identified spam

Robert Weiner

This message didn't come from my anti-spam software and my ISP says it didn't come from theirs. Sender: ³¯«É·ì (cyzwjchbxx@yahoo-inc.com). Subject: **SPAM ** Re: µ¹.§A¤£°µ§@ª½±µ-»ù¨C¤ù¥u­n26¤¸. Text: Spam detection software, running on the system "nas", has. identified this incoming email as possible spam.

Spam 100
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Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps.

Spam 100
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Lame spam roundup

Robert Weiner

Here's a random selection of strange and/or lame spams I've received recently. This one may not be spam, but I'm not going to click and find out. Sent from Yahoo! Yes, the hyperlink was the first line of the spam, and points where it says it does. 1: I got several of these. Unfortunately, no umbrellas were included.

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