Case Study Channel Gift Retention 
Allegiance Group
APRIL 15, 2024
When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Additionally, holding onto physical mail may remind them to make another gift in the future. This shows that appreciation for this communication channel is growing among younger generations.
Whole Whale
SEPTEMBER 8, 2023
Put a human face on the cause through case studies, testimonials, and videos. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. What motivates instant digital engagement and gifts?
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Qgiv
JUNE 23, 2021
When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Gift range chart.
Care2
JUNE 2, 2011
It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online-acquired donors tend to give much larger gifts and to give more in total revenue. Online donors become multi-channel donors. We’ve seen this multi-channel challenge/opportunity with several of our clients at Care2.
Care2
MARCH 23, 2009
When mail donors do give online, they tend to give higher average gifts. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising. Direct Mail response rates continue to decline.
Care2
MARCH 23, 2009
When mail donors do give online, they tend to give higher average gifts. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Nonprofit Benchmark Studies Online Fundraising Direct Marketing. Direct Mail response rates continue to decline.
Connection Cafe
MARCH 4, 2019
There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. Sadly, that is not the case. This online versus offline wall is mostly in our own heads.
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