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How Storytelling Captivates, Convinces And Inspires Employees And Customers

Eric Jacobsen Blog

Decades later, I continue to share this story with any employee I also believe in but who needs to do something differently to be better at his job. Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories. A compelling story is a close second.

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Five Must-Read Business Books To Read This Summer

Eric Jacobsen Blog

Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. His advice? I couldn't put this book down.

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Video Storytelling Made Easy with Adobe Spark

Tech Soup

But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can. Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause , or teaching potential customers about your business? How Can I Captivate? Who Am I Talking To?

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Parenting With A Story

Eric Jacobsen Blog

Growing up in the 1960''s sometimes my parents would say to me, "now, don''t tell stories," heading off what they anticipated might be an untruthful account of events. That negative stigma of storytelling stayed with me for quite some time. Today, as an adult, I now know the immense power of storytelling. Stories inspire.

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5 Leadership And Business Books To Read This Winter

Eric Jacobsen Blog

Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. His advice? I couldn't put this book down.

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Five Must-Read Books For Leaders This Fall

Eric Jacobsen Blog

Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. His advice? I couldn't put this book down.

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5 Leadership Books To Read This Winter

Eric Jacobsen Blog

Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. His advice? I couldn't put this book down.