article thumbnail

Retaining the Pandemic’s Captive Audience May Be the Key to 2021’s Year-End Giving Strategy

NonProfit PRO

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.

article thumbnail

Crafting a Fundraising Letter That Gets Results: The Original Fundraising Appeal Letter Template

Pamela Grow

” Find your own dramatic and exciting angle to captivate your audience. For example, “Pamela, your gift of $20 will multiply more than 6 times to save starving children” (Food for the Poor, Inc.). Instead of overwhelming your readers with statistics, focus on one individual’s story that evokes emotion.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What I Learned About Fundraising from My Career in Recruiting

Connection Cafe

She’s worked the early morning shift and has served breakfast to and seen many, many children off to school over those years. ” This is an example of a story that has the power to captivate and inspire people to be a part of your cause. This is great for donor retention! We all chimed in “ Why no t!?”

article thumbnail

A Tribute To Simone Joyaux

Bloomerang

We began harvesting such best practices based upon the amazing Donor Retention work of Adrian Sargeant (you will see Adrian and his wonderful family in a few of the pictures below). Each day my grandchildren were captivated more by Simone’s spirit, care and challenges to their thought process. She soon adored them and vice versa.

France 131
article thumbnail

Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

You can see how they shared his story of going to rescue more children in the small text beneath the heading which makes him the hero of the narrative. Have A Captivating Introduction The donor’s journey begins with the opening scene, your donation page’s introduction.

article thumbnail

Faith-Based Organization Fundraising: 5 Top Tips Based On The Latest Trends

CauseVox

According to new data by the Pew Research Center, over 65% of Americans identify with an organized religion – a sizable (and devout) captive audience, especially in the southern United States. Recurring donors have a 90% retention rate. By conveying urgency in their appeal, ITEC has raised over $133K so far.

Trend 54
article thumbnail

5 Nonprofit Emails That DON’T Ask For a Donation

Nonprofit Tech for Good

This email is a key piece in your donor retention strategy. . You should always show gratitude to your supporters, that’s the heart of donor retention. To be heard above the chatter, you’ll want to craft a captivating email – something that goes beyond your usual newsletter copy – to connect with your audience. .

email 344