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Member Appreciation Month Week 4: Gobble Up the Grand Prizes and Congratulations to Last Week's Winners

NTEN

We''re coming into the last week of Member Appreciation Month (MAM) , our month-long celebration of NTEN Members! One will be awarded to an NTEN Member who renews their NTEN Membership before Nov. One will be awarded to an NTEN Member who renews their NTEN Membership before Nov. Register for free as an NTEN Member.

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Nonprofit Organizational Culture Eats Big Data for Lunch

Beth's Blog: How Nonprofits Can Use Social Media

Culture of Testing: There is a belief that measurable improvements can be made through iteration and testing throughout the organization. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events.

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An Ode to the Accidental Techie

NTEN

Judi Sohn, Vice President of Operations, C3: Colorectal Cancer Coalition There's been a lot of interesting conversation around rebranding and defining the nonprofit "accidental" techie lately. We're willing to experiment and test new technologies and ideas. Have you noticed some reluctance actually to move forward with change?

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

To find the best time for your organization, experiment, test, and don’t be afraid to go against conventional wisdom. Use A/B testing to experiment with subject lines and limit characters to 50 or less. Nonprofit Tech for Good recommends ILLUSIO and NTEN. Also, get cybersecurity training for your nonprofit staff.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer.

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Making Stories Work for Your Org: What the Data Says

NTEN

But here at M+R, we've seen hard data contradict brilliant theories often enough to know that testing is essential, so we put personal stories to the test for a major national health organization. This test isn't an anomaly. The institutional version raised more than 4 times as much from almost twice as many donors.

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