Cancer Channel Global Interview 
Beth's Blog: How Nonprofits Can Use Social Media
MAY 23, 2017
The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 19, 2015
If you want to learn more about what I’ll be talking about, read this interview in the Guardian. The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. The current population of Gen Z is estimated to be about 2 billion, or 27 percent of the global population.
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Beth's Blog: How Nonprofits Can Use Social Media
JUNE 1, 2015
Last week, I had the honor of participating on a keynote panel at Celgene Corporation’s Patient Partners annual meeting ahead of the ASCO Conference (ASCO is a professional oncology society committed to conquering cancer through research, education, prevention and delivery of high-quality patient care).
.orgSource
APRIL 3, 2023
Far be it from me to “dis” anyone’s favorite guilty pleasure, but those soothsayers aren’t necessarily channeling mystical powers to access the future. For example, we were asked to work on President Biden’s Cancer Moonshot. His team wanted to promote universal health care as one of the paths toward curing cancer. “We
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
It raised $3,500 in 15 hours. This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.
Care2
AUGUST 16, 2008
In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video.
Care2
JULY 14, 2008
In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video.
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