NTEN

JANUARY 5, 2012

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

Brain 92

Brain Causes North Carolina Ratio 92

Achieve

DECEMBER 16, 2014

Still, end-of-year gifts and donations account for a substantial amount of the money raised by nonprofit organizations, which, in an effort to capture every bit of potential support before January 1, typically kick off the end-of-year fundraising season with a series of direct-mail appeals and then move on to email solicitations.

Fundraising 40

Fundraising Language Gift Statistics 40

Pamela Grow

DECEMBER 14, 2023

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Connect data and statistics to real impact. Note the strategies used in each example that may also appeal to your audience. Tell compelling stories.

Tips 59

Tips Storytelling Images Camera 59

Achieve

FEBRUARY 11, 2022

specifically recommends finding a CRM solution that can automatically fill out message templates with personal information for both emails and traditional mail. Use statistics strategically. However, the human brain naturally has some difficulty grasping exceptionally large numbers of exactly what percentages mean. Tell a story.

Impact 105

Impact Donor Strategy Statistics 105

Bloomerang

FEBRUARY 1, 2022

And so a few of the statistics here from this report that we wanted to call out before delving into some of our specific strategies. And so what we saw on the right-hand side, some of the statistics that really resonated with me. It’s how my brain works. So 62% of donors are also volunteers. But only 70% of that group is.

Leadership 60

Leadership Fundraising Gift Slides 60

Bloomerang

JUNE 25, 2021

Well, your database, I’ve said this, your database is like your brain, right? Like your fundraising brain. So just keep that in mind. Many mail houses and data systems. Now, 50% of people pay more attention to direct mail than to any other marketing channel. We pay attention to our mail.

Database 65

Database Donor Video Mail 65

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 94

Ideas Guide Online Fundraising 94