A Conversation With Joe Green at Causes
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 3, 2009
You might remember that a few weeks ago there was an article in the Washington Post proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. I'll boil it down to " Causes is A Friending Tool, Not A Fundraising Tool." Allison suggested that we reframe how think about Causes.
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