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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Here are seven of the most surprising ways to sell your cause. Does your cause involve babies in any way?

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Neuromarketing Explained

NonProfit Hub

Thanks to neuromarketing, organizations can promote their brands based on the way their target audiences’ brains work. People learn from their experiences and our brain quickly calculates the ratio between reward and risk. Your cause should be personal. Your cause should also be perceived by the audience as legitimate.

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Nonprofits Who are Making A Difference Through Play

Beth's Blog: How Nonprofits Can Use Social Media

Don’t run to play Mario just yet though — the game has to be specially designed to fill in lapses in brain activity from the start! The neuroscientists at the Gazzaley Lab at University of California, San Francisco, have shown that games can improve our cognitive function. In Philanthropy. Around Gender.

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Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

In the book, we also talk about technology wellness in the nonprofit workplace, but I have been looking forward to an opportunity to go deeper on how teams of people in nonprofits can avoid technology overload caused by collaboration platforms and process. Is the ratio of team/solo time adequate? This blog post shares some thoughts.

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Engaging Recurring Donors: 4 Impactful Strategies

Achieve

Providing engagement opportunities is a chance for supporters to deepen their commitment and relationship with your cause, which can lead to increased support in the future. . Some of your supporters might also be interested in donating their time to your cause. Volunteer opportunities. an online peer-to-peer campaign. .

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Our brains are wired for visual information; people process images 60,000 times faster than words. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Raising funds for a good cause and having the opportunity to earn bragging rights and a trophy?

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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. When people read stories , chemicals like dopamine and oxytocin are released in their brains. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

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