Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). However, not all activities are created equal, so to speak.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. For example, are you bookmarking everything you come across into del.icio.us

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. For example, are you bookmarking everything you come across into del.icio.us

Social Media 98

Social Media Media Tips Social 98

Connection Cafe

DECEMBER 15, 2017

Pinterest and Flipboard are for bookmarking and content sharing. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

If I had more bandwidth and if I had been more ambitious goals, I would have set up unique tracking URLs in bit.ly See Allistair Croll's guest post on some tracking techniques). The top ranked content was on strategy including metrics, adoption, and overall strategy. I used PostRank to evaluate the engagement of posts.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Metrics Cambodia 50

The Modern Nonprofit

FEBRUARY 20, 2024

It’s different from direct traffic, where people directly type in or bookmark a website URL to access it. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59