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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Results, not applause, are the real test.

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Blending Old and New Tech to Make History Come to Life - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

Blending Old and New Tech to Make History Come to Life - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : "The site has been in an open test for the past year and won the 2011 Webby Award for the best site for a charitable organization.

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Accessibility on Social Media

M+R

Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. And when shown at low-resolution, they are easier to make out than serif typefaces, which can sometimes blend together. .

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

Fun Team Events | Best software for entertainment activities Fun Team Events blends entertainment and philanthropy by offering a distinctive and enjoyable avenue for your donors to support your cause. Test and launch your event page.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

It involves a blend of research, consulting, capacity-building, writing and design, coupled with variables that are unique to an organization (such as its culture, budget and staff). Next year, we're hoping to be able to do a complete revamp of the site architecture without throwing out the work we've done so far.

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Think Like a (Real Estate) Developer: Introducing Abbott Square, Part 9

Museum 2.0

Studying engineering taught me to think like a designer: state the problem, brainstorm, test, iterate. Each site provides its own set of opportunities and constraints. We don’t look too far beyond our existing programs, sites, and partners. There will always be another site, another project, another opportunity for a better fit.

Develop 20