Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Measure 52

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Blend your creative and analytical skills to improve your social presence in 2019! 3) Decide on your channels. Remember it’s quality over quantity!

Calendar 277

Calendar Social Media Content Media 277

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. Source: Infographics Archive - Click To See Full Image. We’ve all heard the phrase, “a picture is worth 1,000 words.”

Blended 136

Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Givinga

DECEMBER 11, 2018

Other companies are using more diverse types of corporate giving – such as employee matching gift programs, volunteer opportunities, and non-cash donation drives – to increase philanthropy and improve their ROI. Similarly low results have led many companies to explore new avenues for improving their programs and increasing ROI.

Platform 45

Platform Philanthropy Business ROI 45