article thumbnail

Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox

Bloomerang

Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. . No, they don’t. You feel good. .

Blended 119
article thumbnail

What Donors Want – Fundraising Advice Straight from the Donor’s Mouth

Beth's Blog: How Nonprofits Can Use Social Media

Major gift fundraising is an intuitive blend of art and science, with relationship-building at its core. In today’s global philanthropy landscape, the distance between donors and fundraisers is shrinking, with strategic partnerships on the rise and competition at its fiercest. Get in touch if you want to learn more. .

Advice 93
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. More recently, a 2022 study published in The Journal of Philanthropy and Marketing showed that ‘shame appeals’ framed as losses are more effective in driving engagement than hope is.

Raise 90
article thumbnail

Why Diversifying Your P2P Strategy is Critical to your Organization’s Health

sgEngage

In the Blackbaud Institute’s incredible npExpert free e-book, The Great Reset: Moving Into the New Normal with Intention , Dr. Una Osili opens with some key findings from the last year of fundraising data compiled by the Lilly School of Philanthropy. Make friends with Annual Giving, Major Gifts, and Corporate Giving Colleagues.

Strategy 112
article thumbnail

It’s Time to Go Beyond the Usual Suspects in Planned Giving

Connection Cafe

Once the older, high-net-worth individuals with a history of donating to an organization have been identified, focus and build relationships with them before making an ask for a bequest or a blended gift. And if you’re ignoring planned gifts, you’re missing out on nearly 75% of what that person can give.

Giving 28
article thumbnail

The Problem With Millennials & Fundraising

Achieve

Fundraising & Philanthropy Australasia Magazine. With Millennial donors, in particular, the process of learning how their gift is used is vital, together with constant communication along the way. This piece originally appeared in. Historically, the media spread the generation gap story. Show them the story.

Problem 40
article thumbnail

Does Your Business Need a Custom Corporate Philanthropy Platform?

Givinga

Corporate Philanthropy Drives Business Results. Other companies are using more diverse types of corporate giving – such as employee matching gift programs, volunteer opportunities, and non-cash donation drives – to increase philanthropy and improve their ROI. Employee matching gift programs are a good example.