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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Creativity matters only if it sells.

Lesson 59
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3 Principles Fundraisers Should Adopt from Service Providers

Connection Cafe

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. I thought nonprofit fundraising was the opposite of lawyering. I thought nonprofit fundraising was the opposite of lawyering. After all, it’s a vocation, right?

Adopt 29
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Community Engagement Teams

Connection Cafe

The following post is by Kivi Leroux Miller and originally appeared as "Blending Marketing and Fundraising into Community Engagement Teams" on Kivi's Nonprofit Communications Blog on July 6. Integrating Communications and Fundraising , an article at CharityComms, also makes the case for why it makes sense to merge these functions.

Team 28
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10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. .

Fund 130
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Year-End Appeal Guide

The Modern Nonprofit

The giving season is kicked off by GivingTuesday, and regardless of whether you’re participating, you should be considering a plan for your big year-end fundraising push. You will need to determine what you want to fundraise for. Week of fundraising deadline: Try to post on social media every day, if not more.

Guide 102
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

A study by the Stanford Social Innovation Review created a framework, called Nonprofit Brand IDEA, to keep nonprofit brands relevant and recognizable while staying true to their mission and core values. This will streamline your donor recognition process and keep supporters up-to-date with the latest initiatives and fundraisers.

Design 64
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Real-time fundraising thermometer. Thanks to custom development and integration with Salesforce , the site instantly reflects every gift ICA receives! Let’s walk through three ways that the Animal League website streamlines the donation process and ensures that supporters follow through with their gifts: Cohesive branding.