Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Thorough understanding leads to big ideas.
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