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Great reads from around the web on August 24th

Amy Sample Ward

How to Prepare Your Community for a Major Change « The Community Manager – "Change: it’s the one constant in life. Whether you’re introducing a change in ownership, new staff, policy change, technical update, or something else, community members sometimes resist change. Be passionate. Be creative.

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#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

Giving Days are not a new idea and have been successful in local communities and entire states, like GiveMN which raised $2 million in 24 hours using the Razoo platform. Giving Tuesday takes a lot of these ideas and blends them together.

National 120
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Getting in on the Act: New Report on Participatory Arts Engagement

Museum 2.0

How did the authors come up with the intriguing blend of curatorial, interpretative, and inventive opportunities shown in the Audience Involvement Spectrum's Venn diagrams? Why is a photography contest an example of "crowd sourcing" wheres a community drawing contest is an example of "audience-as-artist"?

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Tips for YouTube and Viral Videos

Beth's Blog: How Nonprofits Can Use Social Media

Ask Your Community to View Your Video 9. Ask Your Community to Promote Your Video 10. Ask Your Community to Promote Your Video on Social Media Sites. Embed Wisely 5. Promote ???Fresh??? Choose Your Video Category Wisely 7. Target the ???Most Most Viewed??? E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube.

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52 Nonprofit Event Ideas That People Will Love

Neon CRM

The best event for your nonprofit is one that serves your mission, delights your community, and doesn’t totally burn out your staff. Charity Races like marathons, 5Ks, fun runs, or walkathons invite participants to register with your nonprofit and collect donations from their community, making every step count for your cause.

Ideas 52
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Institutional Blogs: Different Voices, Different Value

Museum 2.0

In Eye Level's case at SAAM, there's a nice blend of museum announcements (exhibit openings, podcast postings, and events) and quirky commentary on museum goings-on (photos of the building's construction, a nswers to visitors' questions about how certain artifacts are maintained). How to maximize this type? How to maximize this type?

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. As the days grow shorter and the year’s narrative approaches its climax, nonprofit leaders are presented with a golden opportunity: to rally their communities for one last, impactful push.