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Why your association needs to adopt a data governance policy

Nimble AMS

However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data. How can this data help us better target members with preferred member benefits? . Of the respondents who do measure their data, their governance activity focused solely on compliance-centered goals.

Policy 116
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Solving the Salesforce Talent Gap

Cloud 4 Good

In 2020, Gartner ranked Salesforce the #1 CRM for the 8th year in a row, with greater market share than the next nine competitors combined. billion in revenue for FY 2022 and more than 150,000 companies and 40,000 nonprofits currently use the platform to create value. Salesforce is projecting $26.01

Gartner 96
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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Job cuts across all industries have increased 396% compared to the first quarter of 2022. Automating just a few tasks in your fundraising team’s workflow delivers interconnected benefits. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Burnout is widespread.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

The platform removes burdensome activities, provides an ongoing learning and assessment process, and continues to offer the public a reliable marker of trust. “We The platform has over 35,000 users. Digital experience platforms are among the technology solutions that make that magic happen. Gartner provides this definition.

Tech 221
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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

Gamification has been used in commercial industries for decades and most people fall straight into their gameplay; working towards free flights with SkyMiles or purchasing more sandwiches to get extra punches on a card. On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. Target Audience. Player Goals.

Game 56
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

Features That a CRM Offers CRM capabilities are designed to be practical and specific for your industry or goals, but there are a few features that a CRM offers to every user. Increase in Forecasting Accuracy Gartner reports that only 45% of sales leaders and sellers have high confidence in their forecasting accuracy.

Gartner 74
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Ignite Engagement—Give Members Influence

.orgSource

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

Influence 221