Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Followers: Gives a measure of reach.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. The efficiency ratio , also known as the revenue to cost ratio. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. The best part of the efficiency ratio is that it doesn’t involve any complex math.

Content 40

Content Leadership Marketing Files 40

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. Lifetime value measurements. Let Go of Your Fear – Anyone Can Be Data-Driven.

Analytics 33

Analytics Data Analysis Metrics 33