article thumbnail

5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

It may sound easy, but in truth it takes a team of people and a lot of moving parts to make it successful. Sounds too good to be true! Tip: A ratio of one champion to every 20-30 staff members is best. Starting your own employee giving campaign is not for the faint of heart! So how do you do it? Start at the Top! Work the Plan!

article thumbnail

Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio. Engagement.

Benchmark 102
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

The efficiency ratio , also known as the revenue to cost ratio. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. The best part of the efficiency ratio is that it doesn’t involve any complex math. It sounds a lot worse than it actually is. Congratulations!

Content 40
article thumbnail

Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59
article thumbnail

What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50
article thumbnail

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. Lifetime value measurements.