M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Sign up now!
Whole Whale
APRIL 5, 2024
TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.
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M+R
AUGUST 23, 2023
Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. While nonprofits have far more followers on Facebook and Twitter, TikTok continues to grow in popularity across the country.
NetWits
APRIL 6, 2012
While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. At the end of the day, calculating the real value of a Facebook Like or Twitter Follower is tough. Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2010
It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. This would be useful to help identify influencers.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 10, 2019
Once your supporters and donors see you hit one donation benchmark, they’ll be inspired to continue to give as your goal increases. Take advantage of social media like Instagram or Twitter to make your campaign go viral. You can be smart about your volunteer recruits and see if any of your supporters are social media influencers.
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