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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio. Engagement.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Pro tip: don’t ignore your website conversion rate.

Channel 59
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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50
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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

The efficiency ratio , also known as the revenue to cost ratio. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. The best part of the efficiency ratio is that it doesn’t involve any complex math. It sounds a lot worse than it actually is. Congratulations!

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. Lifetime value measurements.