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Direct mail built the conservative movement. Can influencers beat it?

M+R

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Enter: influencers. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues. Many CSR (Corporate Social Responsibility) professionals have shifted their employee and community engagement strategies as the world shifted to virtual and socially distanced work.

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Leveraging Online Donor Engagement: Peer-to-Peer Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

By letting each volunteer create an individual donation page, they can easily post it on social media and ask their friends and families for support. Once your supporters and donors see you hit one donation benchmark, they’ll be inspired to continue to give as your goal increases. Turn your peer-to-peer fundraiser into a viral trend.

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[VIDEO] Creative Ways People Contribute to Community

Bloomerang

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs.

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What Are Recurring Donations?

sgEngage

By showing the number of recurring donors, organizations can provide to new donors social proof of their position in the community, highlighting the organization’s financial health and showing its long-term commitment to the mission.