Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

JANUARY 8, 2010

Author: Jordan Viator. Nearly half of online consumers and more than half of the “wired wealthy” visit a charity’s website before making a donation, regardless of whether they donate online or through traditional channels.

Jordan 30

Jordan Offline Channel Exercise 30

Connection Cafe

NOVEMBER 17, 2009

Author: Jordan Viator. But what came out in yesterday's discussion was the true need to integrate social media into offline, and more traditional online media such as email, and vice versa, to make each as effective as possible. At a minimum, these media can be used for an outbound channel and get their feet wet.

Social Media 45

Social Media Convio Media Social 45

Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. How much is your online fundraising augmenting offline efforts? Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Measuring the return on investment for any organizational effort is a standard of doing business.

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ROI Social Media Measure Metrics 51

Connection Cafe

JANUARY 14, 2010

Author: Jordan Viator. It’s clearly one of the best channels that a nonprofit can use to reach this demographic. Just like in the offline world, the online world is full of influencers. Guest post by: Emma Zolbrod, Marketing Consultant. Brush teeth. Yes, it’s that natural for Generation Y.

Social Media 35

Social Media Lesson Learning Media 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news.

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Policy Social Media International News 103