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How to Measure Podcast Downloads

Whole Whale

The popularity of podcasting is on the rise again, partially fueled by some run-away successes like Serial. According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Trying to track podcasts is pretty similar.

Podcast 52
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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. Social Media Tools. Rev.com or Otter.ai

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Paid search has become a channel that reliably generates new-to-file donors, even when brands bid on their name alone (branded search). Reach top-funnel users with podcast & audio ads. Allegiance Group works with podcast networks to serve ads on some of the most popular podcasts in production.

Digital 52
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Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

NTEN

By now, podcasting should be considered an established medium. Yet, even after four years of general public awareness, there are still many misunderstandings about how podcasting can be used by individuals and organizations. No reason to be afraid: the important part of this definition is that the audio content is syndicated.

Podcast 59
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Podcasting 101 Live Blogging from Boston Podcamp

Beth's Blog: How Nonprofits Can Use Social Media

The next session I attended was Podcasting 101 by John Walker of themshow.com He gave us an overview of the process, equipment, and skills you need, answering questions along the way. Podcaster's choice. Adjust the audio signal and keeps the quality high. Audacity or goldwave can help you get a soft audio louder.

Podcast 50
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Podcasting at NPOtech Events/Conferences

Beth's Blog: How Nonprofits Can Use Social Media

Gregory Heller did a little snippet of a audio clip of his conversation with Amanda Hickman about tagging. Maybe Marnie Webb and the others presenting at the Chicago conference in July will podcast their session. Sort of do what nptech tag in delicious does for audio. Of course, I would have no idea how to do it.

Podcast 50
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More on Podcasting Without Electricity. some creative ideas from the Walker

Beth's Blog: How Nonprofits Can Use Social Media

And while on the topic of nonprofit podcasting, the thread on TechSoup. I'm a big fan of the Walker's experimentation with blogs, wikis, and podcasting. Eric posted some excellent thoughts on the problem that Cambodian bloggers have to get past - podcasting without electricity. So we opted for cell phones.

Podcast 50