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Building Blocks of Effective Creative: Relevance

M+R

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?

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Building Blocks of Effective Creative: Authenticity

M+R

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. Will is the Senior Creative Director and sole member of M+R’s remote Rhode Island outpost.

professionals

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How To Create Digital Supporter Communities on Social Media

Get Fully Funded

These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. This strategy allows nonprofits to share information, but hardly encourages responses from supporters or conversations within the audience itself.

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5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

We're asking them all to share their answers to five very important questions. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44
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5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

We're asking them all to share their answers to five very important questions. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44
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It's Your Friendly Neighborhood Tech Club Organizers

NTEN

Always." - Birgit Pauli-Haack, NFN4Good TechClub SWFL "Make sure you read your audience well. If people are asking a lot of questions every month, make sure to leave time for discussion and questions. Contact the NTEN community team who can help answer any questions, and help you get started! Don''t see a group near you?

Tech 85
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Guest Post: A Tale of Two University Museums

Museum 2.0

Nina Simon posed this provocative question at a recent presentation , and it got me thinking about the differences between museum "users" and "visitors." I immediately recalled a phenomenon I witnessed as a student at the Rhode Island School of Design (RISD). Should a museum be a destination or a place for everyday use?

Museum 37