Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

Can you tell me the objectives and target audience? There is a massive humanitarian crisis of historic proportions upon us and we can sit back and do nothing or we can rewrite history. We conducted a live donor call from Jordan and a Reddit AMA (Ask Me Anything) with two of our staffers who recently returned from the Syria region.

Syria 108

Syria Children Channel Campaign 108

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. GivingTuesday is one of the most successful year-end fundraising events in recent history. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online.

Marketing 69

Marketing Strategy Online Adwords 69

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. GivingTuesday is one of the most successful year-end fundraising events in recent history. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online.

Digital 68

Digital Marketing Strategy Adwords 68

Tech Soup

APRIL 6, 2015

Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. The point of memejacking is to help your message reach a larger audience, so your message matters just as much as it does when you're being serious. Meme Me Up, Scotty. … 2.

Meme 36

Meme Nonprofit Reddit Facebook 36

Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

Donor 330

Donor Sponsor Accessibility Music 330

Qgiv

AUGUST 13, 2021

A nonprofit marketing plan requires you to think through your marketing goals, your audience’s communication needs, your organization’s brand, your budget, marketing channels you want to use, and what roles your team members play in your marketing strategy. Not every nonprofit is the same, and you know your audience best!

Marketing 69

Marketing Create Nonprofit Social Media 69

Whole Whale

DECEMBER 9, 2023

Be a curator Make a Twitter list (hidden or not) of influencers like bloggers, journalists, news sites, and partner organizations who may share information that’s useful to your audience. Ask the audience Crowdsource your content: Have users post their own photos to Instagram using a hashtag you create, and repost the best submissions.

Social Media 98

Social Media Ideas Media Social 98