Tech Soup

APRIL 6, 2015

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Verbal fads and memes come andgo in the blink of an eye. Here’s the method. Don’t let your vision become delusional.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme.

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Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. But they are different techniques. And overlapping techniques. But that does not mean you bombard your audience with ads. Remarketing uses email as the channel of communication. Chances are they couldn’t find what they were looking for.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Donor Solicitation Techniques on Twitter. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Social Media ROI: Compare With Paper.

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. Bookmark this handy glossary and have no fear. A/B test .

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

The account inspired many to copy the concept or become an internet meme. @everydayafrica was started by a photographer who wanted to show everyday life in Africa was not just famine, war, and disease. The site shows photos that capture the mundane moments of everyday life in a beautiful way. She shared many, many more examples.

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