The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Here is a case study of Red versus Green. Which is why testing different images to see which ones yield the best results can make the difference between a campaign that gets results or a total dud.
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