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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Here is a case study of Red versus Green. Which is why testing different images to see which ones yield the best results can make the difference between a campaign that gets results or a total dud.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Harry: A Green Geek. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The Best Free Sources of Social Media Audience Research. Let the Change Blogging Meme Hit The Road.

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How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

Digital tools give all of us the power to organize campaigns on short notice – all we need is time and passion. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers. How Can Advocacy Organizations Embrace a New Kind of Advocacy Campaign?

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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. all the green is WhatsApp. I can see someone said that they work in India. Lots of ones.

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Western audiences came to know Iran through the 2009 election, the internet had been the place where you could find politics happening inside Iran when in person it was very hard there. It’s about scale.

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