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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Here is a case study of Red versus Green. Verbal fads and memes come andgo in the blink of an eye. Here’s the method. Define the problem from your stakeholder’s point of view. Words : Language is tricky.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Harry: A Green Geek. The Best Free Sources of Social Media Audience Research. Let the Change Blogging Meme Hit The Road. Transparency and Social Media: Dealing with Criticism.

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How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

Advocacy organizations can and should help when they can, but don’t try to cover genuine shoots of green with a carpet of astroturf. If you’re connected to the right people, you can help citizen activists amplify their work and reach a larger audience. Let the grassroots be grassroots!

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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. all the green is WhatsApp. I can see someone said that they work in India. Lots of ones.

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Western audiences came to know Iran through the 2009 election, the internet had been the place where you could find politics happening inside Iran when in person it was very hard there. It’s about scale.

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