The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Here is a case study of Red versus Green. Verbal fads and memes come andgo in the blink of an eye. Here’s the method. Define the problem from your stakeholder’s point of view. Words : Language is tricky.
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