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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

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Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I This week, I'm summarizing everyone else's ideas about the best trends of the decade. Many respondents talked about a fundamental shift in museums from them to us. We transformed from transmit to recieve.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Note that the relationship extends to every interaction between the consumer (aka donor) and your brand. Ensure all public-facing interactions are customer-service focused. Convenience.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing. Arts organizations are not alone in this. What are they learning from their experiments? was created.

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3 Lessons Arts & Cultural Organizations Can Learn from Retail

Connection Cafe

You want to collect as much data as possible on your visitors at every interaction so you can analyze and surface insights. While aquariums, museums, theaters and zoos don’t have the marketing budgets of retailers, they can implement the same principles when they reach out. The key trend in the retail industry is customer experience.

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Book Club Part 6: Getting People in the Door

Museum 2.0

This week, thoughts on Chapter 12 of Elaine Gurian’s book Civilizing the Museum , "Threshold Fear: Architecture program planning." In this essay, Elaine discusses the various barriers to entry for non-traditional visitors to museums, that is, the threshold fear that keeps such potential visitors from walking in our doors.

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The Bots are Here: Leading With Our Humanity in the Age of Automation

Beth's Blog: How Nonprofits Can Use Social Media

For instance, the San Francisco Museum of Art has 34,678 items in its collection. To share its entire collection with art lovers, the museum created the “Send Me” bot allows anyone to send a simple text message and receive a picture of a piece of art matching the idea, words, or phrase texted. They include: . Is it ready to scale?

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