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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These crawling bots index websites, further categorizing them in an immense internet library.

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5 Tips for Getting Media Pickup for Your Fundraising Campaign

Tech Soup

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. However, a little media know-how can help you get some attention for your campaign. Find a News- or Viral-Worthy Angle.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

Giving 22
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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. weeks using her food blog and an online auction.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. Facebook Fundraising Tools. What We Can Learn.