Care2

FEBRUARY 7, 2009

For example, when NWLC’s Vice President for Health and Reproductive Rights, Judy Waxman, was interviewed on MSNBC in a story about the failings of the individual health insurance market when it comes to women, we ran special ads on keywords we thought people might search for after watching the piece. 2) Pay attention to quality scores.

Google 31

Google Grant Adwords Social Media 31

Care2

APRIL 16, 2008

Attitudes of executive directors towards the Internet – ED’s have gone from “why should I pay attention to the web” to spending a significant amount of time worrying if their web site is interactive, if they are doing all they can to effectively engage donors, and how they can raise more dollars online. Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MARCH 4, 2008

Attitudes of executive directors towards the Internet – ED’s have gone from “why should I pay attention to the web” to spending a significant amount of time worrying if their web site is interactive, if they are doing all they can to effectively engage donors, and how they can raise more dollars online. Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

See3

MAY 11, 2007

But a lot more will do so if you encourage them to, provide them with photos, interviews and quotes, and recognize them as supporters for this kind of work as much as you do for the money they give. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

FAQ 40

FAQ Newsletter Copyright 40

Care2

APRIL 21, 2008

To impact the World Banks anti-poverty policies, GCAP needed to show tangible grassroots support, difficult considering that its millions of members were spread out over 100 countries. triggered loads of media attention. turned up and wanted to do an interview with us holding the avatar. i wanna be a part of it.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

To impact the World Banks anti-poverty policies, GCAP needed to show tangible grassroots support, difficult considering that its millions of members were spread out over 100 countries. triggered loads of media attention. turned up and wanted to do an interview with us holding the avatar. i wanna be a part of it.

Avatar 37

Avatar Life Campaign Social Media 37

See3

MARCH 4, 2008

There is an interview in Fortune online with Rishad Tobaccowala, who has the title of chief innovation officer of the media buying division of Publicis, which is a giant advertising company. You can read the whole interview with Mr. Tobaccowala here and below I have excerpted the highlights.

Case Study 40

Case Study Campaign Interview Web 40

Care2

SEPTEMBER 4, 2008

Perlmutter, who was a recent guest on The Daily Show with Jon Stewart , sat down in Washington in early August for an interview with Care2’s Clint O’Brien to talk about how blogging is reshaping media and changing the way citizens think about politics and social causes. September 4, 2008 | Hatef Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Saudi Arabia Online 28

Care2

AUGUST 29, 2008

Perlmutter, who was a recent guest on The Daily Show with Jon Stewart , sat down in Washington in early August for an interview with Care2’s Clint O’Brien to talk about how blogging is reshaping media and changing the way citizens think about politics and social causes. September 4, 2008 | Hatef Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28