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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A relatable human voice connects. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. The ads were hailed as beautiful, artistic, and innovative. Donors want to feel they are fueling breakthroughs.

Lesson 59
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Not only does a hand-written thank you note make a strong impression upon the receiver, but it also makes you a better social media manager because it’s a practice in creative arts – and as all we know, the best social media managers are creative artists. 4) Read more books. Reading books does that. yourname@amnesty.org.

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Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

NTEN

Podcasting is a storytelling medium; use it as the voice for your organization’s most compelling stories. There are several services that allow you to create a podcast directly by leaving a voice message recording. The University of Chicago Law School is a great example of instructions for listeners. Tools and Resources.

Podcast 59
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Content Comfort: Bodyworlds and Other Exhibits with Guts

Museum 2.0

There were ethical questions about the provenance of the bodies, decency concerns about the display of naked bodies and fetuses to mixed-age audiences, and aesthetic concerns about the artistic, potentially disrespectful presentation of the bodies (one man, for example, is shown carrying his skin in his hands). You recycle--that's great.

Content 20
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Mobile Storytelling: An Evolving Story

NTEN

Curtis Wong of Microsoft Research has a wonderful presentation of Microsoft’s World Wide Telescope project where the tool for presenting the universe around us sets a stage for storytelling by allowing researchers and students alike to create a narrative through the interface. What kind of story would that tell?

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PostSecret: Lessons in Meaningful User-Generated Content

Museum 2.0

But in this project, each artist is uniquely powerful because they give voice to something vital, something easy for viewers to access emotionally. PostSecret feels personal and immediate, as well as universal. Tags: storytelling Unusual Projects and Influences usercontent. PostSecret has a great medium.

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Into the Deep End: What's Keeping Museums from Telling Meaty, In-Depth Stories?

Museum 2.0

It has introduced me to corrupt university fundraisers , the true history of Tom Dooley , and the world's oldest marathon runner. Too often we pull our punches by using the weakest storytelling techniques--broad generalizations on 50 word labels, an immersive wading pool of narrative bits. and that's just in the last week.

Museum 53