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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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Apps and Tools to Energize your Base

Care2

Here's the recap of what I learned: Test messaging. There are generally five types of text messaging: 1) for fundraising; 2) for advocacy; 3) to distribute information; 4) driving traffic to websites, and 5) text replies (where people respond via text to an issue, or send a text requesting more info).

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The search for good web conferencing

Zen and the Art of Nonprofit Technology

Note: These rates are not for nonprofit organizations – they are the standard rates. Nonprofits are charged much lower rates (see comment below.) Unfortunately, I don’t qualify for those rates. In my tests it was buggy (some parts of it just didn’t work), and the interface was still a bit crude.

Search 100
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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Not surprisingly, a 2005 study conducted by Informz showed that click-through rates dropped noticeably 30 days after the name was acquired and even more drastically after 60 days. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Not surprisingly, a 2005 study conducted by Informz showed that click-through rates dropped noticeably 30 days after the name was acquired and even more drastically after 60 days. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well.

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Donor Management: The Ultimate Guide

Neon CRM

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. It also involves careful analysis and upkeep of your donors’ data. Effective donor management is crucial for nonprofits.

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