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Is Instagram Useful for Nonprofit Marketing?

Beth's Blog: How Nonprofits Can Use Social Media

From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” Like many nonprofit leaders and staffers, Scott is “ mixing up the personal with the professional brand.”

Marketing 109
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Pokemon Go and Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

It became an overnight viral sensation and cultural phenomena. After reading the articles while waiting to board my plane in SFO and noticing groups of young people walking around in groups using the Go Pokemon app in the airport, I decided to download the app and see what all the hype was about. This primer helped.

Ohio 50
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Data Digest: Open Data for Africa Platform, Silent Data Revolution in MENA and Data Strategies

Tech Soup

The platform has been rolled out to 54 African countries and will support the gathering, access, management and analysis of quality data from African countries. Libya, Djibouti and Jordan have also granted restricted access to micro data to selected individuals and organizations.

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3 Major Higher Ed Takeaways from bbcon 2020 Virtual

Connection Cafe

Conduct an impact analysis and use it! Understanding the landscape and the culture where the change is being made is key. Blackbaud’s Steph McCluskey broke down all the hype around a lumni participation rates and encouraged us to shift our focus to maximizing our donors instead.

Virtual 28
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Social Media Adoption: The Line Between Individual/Personal and Organizational

Beth's Blog: How Nonprofits Can Use Social Media

In nonprofit environments, there is less tolerance of "personal professional development" because of a culture of training versus culture of learning. Technology providers also try to avoid getting seduced by the hype cycles. How short was the hype cycle of MySpace? These costs are real, but accepted.

Adopt 50
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Live Blog Post from MacArthur Foundation: Virtual World Event on Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

Here's a quick summary of my notes: In Fanton's welcome, he noted that it is easy to get caught up in the novelty and hype of virtual worlds, but whatever the complexities, "we think they will grow and become integrated into our daily lives." and offered an analysis here. We got advice not to do that. What's your advice?"

Virtual 50
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Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions

NTEN

Cognitive Bias: The Invisible Elephant in the Room There are big reasons why organizations struggle to avoid driving strategy with instinct, so to create a culture that encourages data-based decisions, leaders must first recognize the cognitive biases that influence decisions. Avoid using marketing hype as a substitute for your own analysis.

Data 63