Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Create a heat-map to show them where they live, or a series of charts to breakdown their values.

Analysis 105

Analysis Audience Test China 105

M+R

FEBRUARY 5, 2021

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. Finding your audience part 1: file analysis. The chart below is an excerpt of an analysis that we conducted for one M+R client, looking at a range of digital platforms, and the “match rate” of our donors to those platforms.

America 105

America Digital Audience Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

If you are hungry for the content, see the above deck or these two curated collections of Tweets – one from David Neff and the other from me. It was a change in their daily routines of publishing content: now they had to get a source code for each hyperlink they inserted. They felt accomplished.

Measure 98

Measure Data Facilitation Teen 98

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Then, for each group, create a chart with 4 columns and identify: Their goal: why do they engage with you. Your goal: why do you engage with them.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Quantitative is counting or the numbers — all those pretty charts and graphics. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes.

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Audience Growth (content consumption ??? I just sampled one month. You can do an analysis of your blog feed here. Here's a recent analysis of the "best" posts on my blog and I need to go figure out what the numbers mean. I think there will be different metrics for different strategies, organizations, and tools.

Reflection 50

Reflection Measure Technorati ROI 50