article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Focus on selling – Judge ads by sales results, not awards.

Lesson 59
article thumbnail

Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. But fret not – this is where our guide comes in. Keep reading to find out more! #1

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

GTD Meets GPT: How to Adopt The AI 2-minute Rule

Whole Whale

Enter the AI 2-minute rule, a blend of GTD and AI tech that expands the window of quick tasks that can be done to unblock yourself and your team. Write up a SWOT analysis about a new product or service with a particular consideration Prompt: Perform a SWOT analysis for a new {product/service} considering {specific details/considerations}.

Adopt 52
article thumbnail

How Can Nonprofits Make the Most of Overhead Funds?

ASU Lodestar Center

Nonprofits may need to consider a blended approach to maximize their overhead funding by choosing the right mix from among these options. Special report: engaging board members in fundraising. Any combination of approaches needs to consider both external and internal ways of achieving success. Donors are turned off by overhead costs.

Fund 70
article thumbnail

Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

A conversational panel or keynote does some blending of learning modalities – it includes some content-delivery and structured small group and full group conversations. There is a lead facilitator – in the panel or keynote model – it’s the Oprah with the mic. How did that relate to the learning objectives?

article thumbnail

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. Task Analysis. Investment.

ROI 50