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Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In our npEXPERTS Spotlight series we’ll be sharing some of our favorite articles from the past 5 years. Goodbye donor and all because the direct mail silo and the online silo couldn’t get their acts together.

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Lame spam of the day: Raw spam merge text

Robert Weiner

I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. Perhaps|Maybe} you {could|can} write next articles referring to this article. Do {you have|you’ve} any?

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Benetech: the Equilibrium Change Machine

Beneblog: Technology Meets Society

The book is an expanded version of their seminal article in the Stanford Social Innovation Review from 2007, “Social Entrepreneurship: The Case for Definition.” I always refer aspiring social entrepreneurs to the article when they ask me how they can win a Skoll Award. The first was the ebook.

Change 100
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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Receive monthly updates 9 Comments | by 2 References | by Share Article in Marketing Research , Online Advocacy , Online Fundraising , Online Organizing , Social Networking , Technology References (2) References allow you to track sources for this article, as well as articles that were written in response to this article.

Causes 48
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Donor Management: The Ultimate Guide

Neon CRM

It also involves careful analysis and upkeep of your donors’ data. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization. Direct Mail Then, of course, there’s the trusty old standby: Direct mail. That’s right!

Donor 52
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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Receive monthly updates 9 Comments | by 2 References | by Share Article in Marketing Research , Online Advocacy , Online Fundraising , Online Organizing , Social Networking , Technology References (2) References allow you to track sources for this article, as well as articles that were written in response to this article.

Causes 48
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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. This article was originally published on Hilborne. Consider that for every 100 new donors gained, 105 donors were lost through attrition.