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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts. UTMs are specific to Google Analytics.

Track 104
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Upworthy Type Headlines: To Like or Dislike?

Care2

Just like you were never the Obama campaign when their fundraising tactics were all of the rage. Should your organization adopt a similar model and share popular memes and videos with your audience on Facebook to generate more engagement? You bet so as long as there is some connection to the issues you are working on.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

The HSUS newest campaign is geared towards helping the 1,300 chimps still condemned to life in research labs across the country. The Non-Profit Tech Blog drills down deeper on the limitations and suggests waiting before adopting. Find out what kind of monkey you are for a good cause. More from the Convio Summit this week.

Convio 50
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50 (More) Social Media Tactics for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. If you think this will be an issue, simply write out a “commenting policy” on the info tab of your Facebook page.

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5 Top Trends in the 2021 State of Nonprofit Marketing Report

Saleforce Nonprofit

These issues were already at play before the pandemic, but it made the need more urgent. However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Collaboration Drives the “Market From Anywhere” Era.