2011 ROI Site Social Network 
Nonprofit Tech for Good
JUNE 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Craziness!
Nonprofit Tech for Good
NOVEMBER 29, 2010
We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Anything else?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
DECEMBER 13, 2010
We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Facebook and Flickr have been two of the most useful social media sites. Anything else?
Nonprofit Tech for Good
JANUARY 3, 2012
One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML.
Nonprofit Tech for Good
NOVEMBER 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.
Nonprofit Tech for Good
DECEMBER 5, 2010
What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What is on your To Do List for 2011?
Nonprofit Tech for Good
JANUARY 16, 2012
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. not another site I need to pay attention to.” Not relevant to the vast majority of nonprofits and (whew!)
Expert insights. Personalized for you.
274 
Let's personalize your content