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Why You Need a Content Strategy

Forum One

The purpose of a content strategy is to map out the goals for your website and the content that will help achieve the messaging for each section. By mapping your business goals to your audience needs and seeing how your content can connect the two, you can craft an integrated, seamless experience for your audiences on your site.

Content 47
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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

professionals

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Will It Take a Village to Bring Our Communities Online?

NTEN

By hard coded, I mean in the legal policies you've adopted, the features you've released and prioritized, your data taxonomies, your site map and information hierarchy. I agree that there is the current situation, and ongoing danger of recreating the existing social structures online. But other values are also discoverable.

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From the Collective Desk of NTEN Discuss

NTEN

Key is having a good understanding of the document types you need, so that you don't have too many of them but you're differentiating properly; making solid choices about directory structure (which, with KnowledgeTree, controls security) and metadata; and, as with any database, getting all of this right before you get too far into the use.

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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. What is the form of the Tweets as related to Bloom’s Taxonomy ? How did that relate to the learning objectives?