8 Tips for Crafting an Appealing Year-End Email Appeal
The Modern Nonprofit
NOVEMBER 16, 2021
When writing any fundraising communication, the number one question to keep in mind is “ Who am I talking to? Treat your Email like a conversation rather than a lecture. It’s amazing how many fabulous email appeals are written- with perfect prose, witty storytelling, and awesome graphics- but without an actual appeal.
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