New on SSIR: #4Change Examines Social Media for the Climate Change Movement
Amy Sample Ward
OCTOBER 14, 2009
“Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world (@ amysampleward ). The power of social media and the authentic storytelling that takes place is in the opportunity for people to inspire other people to take action, which leads to lesson #2. Lesson #1: Voice.
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