Source Codes: The Most Useful Measurement Strategy You May Not Be Using
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 15, 2016
Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. How do you know what story—across every channel—is doing the best job of driving people to take action? Enter source codes.
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