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Social Media Analytics: The Basics

NonProfit Hub

Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Engagement rate is the ratio of total impressions versus total engagements. It’s wise to document this on an Excel sheet or other database so you can easily compare your stats from month to month. Your audience.

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Making the Most of Your Nonprofit’s Website: Understanding the Basics

Connection Cafe

The ‘frontend’ of your organization’s website is the publicly-visible part that your donors and supporters interact with. Optimizing the frontend of your website is essential for giving your supporters a positive user experience when interacting with it. Let’s get started. Frontend Elements of Your Website. Your blog, if you have one.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Reader Engagement Index: This how much your readers are interacting with you and your content and sharing your content with others. . Jay Dedman pointed to an analysis Feedburner by Chris Baskind. If not, why?

Metrics 81
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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

She recommends that you don't go into your analytics or stats program without composing a specific question first. Reader engagement index This looks at how much your readers are interacting with you and your content, as well as how they are sharing your content with others. Gathering insights: What is the style of the writing?

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

We're not going to debate: Google Reader Stats Are Bullshit - but if you want some tips on how to do that, see Avinash Kaushik's Convert Data Skeptics). These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page - like Gmail or the Google Reader.

Metrics 56
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5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

Your donors and supporters like, retweet, +1, and repin positive stories over negative or depressing news stories on a ratio of 5 to 1. Each year create a page on your website or blog that lists ten or more powerful stats that communicate the importance of the cause(s) your nonprofit advocates for. They don’t want it from nonprofits.

Action 100