Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
This potential was because it was endorsed by FIFA, has over 200 world-class footballers as supporters, had other high profile supporters like Shakira, Desmund Tutu and Queen Rania of Jordan as well as having an amazing line-up of support from mobile network providers, broadcasters, large digital sites (Facebook, Twitter, Meetup, MSN), etc.
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