article thumbnail

Measuring the Impact of Your Social Media Program

Care2

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Measuring Social Media Reach. Engagement. Engagement.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Jumo: [link].

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

article thumbnail

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

article thumbnail

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

article thumbnail

Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. organizational change is slow, you have to have patience, opinion starts to change once you find influencers within. funders of a 20th century mindset - what metrics speak to them.

article thumbnail

A change from top down to bottom up

Beth's Blog: How Nonprofits Can Use Social Media

When we found that MySpace was good for advocacy, Facebook for fundraising, Flickr for easy website photo slideshows, and YouTube for increasing video views, we decided to invest our time into those four. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

Change 69