M+R

MAY 31, 2024

If chatGPT can crawl the web and summarize its collective knowledge, why visit any individual website? This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. We have seen that implementing these bidding strategies can improve donations/revenue for your ads program.

Search 45

Search Experiment Google Benchmark 45

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. You can also use A/B tests to determine the effectiveness of different landing pages.

Google 341

Google Grant Guide Nonprofit 341

Nonprofits Source

JANUARY 23, 2023

You’ll drive users here across your campaigns, so you’ll want to ensure your nonprofit comes across as trustworthy and knowledgeable. Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JULY 26, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

If you're building a new Web site, or have a bit of HTML knowledge, Google is a great free option for surprisingly robust analytics. Test three times and if doesn't lead to action, you are wasting your time! It could have everything to do with a new headline and article on your home page, or it could be something completely different.

Screencast 50

Screencast Analytics Measure Web 50