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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Incorporate Storytelling There’s no doubt that stories are powerful and evocative—we have plenty of books, movies, and TV shows as proof of that.

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What You Need in Your Nonprofit’s Fundraiser Toolkit

Classy

Within this introduction, you can also include some basic background information on your history, mission, and values. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Storytelling Examples.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Something in the photos and the language on the page pulled me in and made me care. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. Tell compelling stories.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. A story about your organization’s history, programs, and future goals is unlikely to get picked up by a newspaper, TV station, or digital publication. Start with a headline that summarizes your news.

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. I am furious , <FirstName> We are on the verge of passing the most significant climate legislation in history, and one single senator is blocking the way. This is my home.

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How To Build Community Using Social Media

CauseVox

On social media, algorithms dictate which posts show up on a user’s feed in which order, and which videos to play, based on viewing history and likelihood to watch the next video, and so on. employed powerful visuals to grab your attention and storytelling designed to keep you reading. Pique Curiosity.